Alankrit operates and owns Alankrit.co (“Website”), which is an e-commerce portal offering a wide variety of Sarees. This Privacy and Security Policy (“Policy”) applies to the Products/Services offered by Alankrit. This Policy describes Alankrit’s use and sharing of information received from persons accessing or using the Services (“User”) whether he/she is a “Visitor” (which means that User simply browses the Website, or otherwise uses the Services without being registered with Alankrit) or is a “Member” (which means that User has registered with Alankrit). Alankrit adheres to the applicable laws regarding the collection, use, and retention of personal information.
Alankrit’s Policy is subject to change at any time without notice. The User shall review the Policy periodically to make sure that he/she is aware of any changes to it. The User agrees to be bound by the terms and conditions of this Policy while accessing the Website. If User does not agree with the terms and conditions of the Policy, he/she should not use or access the Website.
- Information Collected from User
1.1. When User registers with Alankrit or uses the Services, Alankrit may ask the User to provide information such as:
(1) personally identifiable information, which includes any information about the User that could reasonably be used to identify him/her in person, such as User’s name, address, email address, date of birth, driver’s license number or phone number (“Personal Information”);
(2) financial information such as information about User’s income, credit card details, bank details, etc. (“Financial Information”);
(3) billing and account details, such as payment history, communication history, transaction history (including completed and pending transactions), etc. (“Transaction Information”) and
(4) information relating to any communication User may have with Alankrit or any other User using any of the Services offered on the Website such as e-mails, blogs, chat room, discussion boards, IM communications, forum communications, membership on mailing lists, etc. (“Communication Information”).
1.2. In addition to any Personal Information or Financial Information that User chooses to submit to Alankrit, Alankrit and its third-party service providers may use a variety of technologies that automatically (or passively) collect certain information, including but not limited to usernames, passwords, and other security-related information, whenever User visits or utilizes the Services (“Usage Information”). Alankrit automatically receives and records information that User’s browser sends whenever User visits the Website. Further, these server logs may include information such as User’s IP address or a unique identifier (“Device Identifier”), browser type, browser language, the date and time of User’s request, and one or more cookies that may uniquely identify User’s browser from his/her computer or other device used to access the Services ( a “Device”). A Device Identifier is a number that is automatically assigned to User’s Device used to access the Services, and Alankrit’s computers identify User’s Device by its Device Identifier.
1.3. Cookies (data file placed on a Device when it is used to access the Services) may be used for many purposes, including, without limitation, remembering User and User’s preferences and tracking User’s visits to the Website. Alankrit uses temporary and permanent cookies when User signs in, to identify him/her and keep track of his/her personal session. All such information is securely stored, and no Personal Information is stored on User’s cookie. If User chooses to disable the cookies on his/her Device, some features of the Services may not function properly. If User chooses to allow the cookies on his/her Device, User is hereby permitting Alankrit to use the Information collected by the cookies.
1.4. Alankrit uses aggregate data collected in log files and cookies to enhance or otherwise improve the Services, store items in the User’s shopping cart, ascertain User’s preference, to customize the advertising and content User sees, retrieval of information already provided by the User on the Website, improve the Services, develop new services, conduct research, etc. These cookies and log files do not store User’s Personal Information, but they are tied to User’s Personal Information in Alankrit’s system.
1.5. Alankrit uses session ID cookies to make it easier for User to navigate through the Website. Session ID cookies expire upon 30 minutes of inactivity or when User closes his/her browser whichever is shorter. Alankrit also uses a persistent cookie that remains on User’s hard drive for an extended period of time, so that Alankrit can recognize such User when he/she returns to the Website.
1.6. Small graphic images or other web programming code called web beacons (also known as “1×1 GIFs” or “clear GIFs”) may be present on the Website. Web beacons may be invisible to the User, but any electronic image or other web programming code inserted into the Website can act as a web beacon. Web beacons or similar technologies may be used for a number of purposes, including, without limitation, to count users of the Services, to monitor how users navigate the Services, to count how many sent e-mails were actually opened or to count how many particular articles or links were actually viewed. In contrast to cookies, which are stored on a User’s computer hard drive, clear gifs are embedded invisibly on the Website. Alankrit does not tie web beacons to Personal Information.
1.7. Further, a programming code that is designed to collect information about User’s interactions with the Services (“Embedded Script”) is temporarily downloaded onto User’s Device from Alankrit’s web server. However, such Embedded Script is active only while User is connected to the Services, and is deactivated or deleted thereafter.
- Use of such Information Collected
2.2. Alankrit shall use the Personal Information for collecting and analysing the demographic and profile data of the Website’s User and such User’s activity on the Website. Personal Information and Usage Information may be used by Alankrit to ensure that the Services and the Website are available at all times to the User. Such information may also be used by Alankrit for gathering demographic information by way of occasional online surveys.
2.3. Further, Alankrit may also share Financial Information with Alankrit’s authorized third-party service providers, such as payment gateways to facilitate the transactions proposed to be entered on the Website in relations to the Services.
2.5. Alankrit will not indulge in any trading activity using the Personal Information, Financial Information, Transaction Information, or any other information collected from Users.
- Disclosure of Personal Information
3.1. Except as set forth herein, Alankrit does not rent, sell or share Personal Information it collects about User to or with third parties, and Personal Information collected from User is only used to provide him/her with Alankrit’s products and Services, suggest products that might be of interest to User (“Personalisation”)and to comply with any requirements of law. Notwithstanding the foregoing statement, User has the option to opt-out of Personalisation.
3.2. Alankrit’s agents or contractors may have access to User’s Personal Information for the purpose of performing Services on behalf of Alankrit. All such agents or contractors who have access to User’s Personal Information are required to keep the information confidential and not use it for any other purpose than to carry out the services they are performing for Alankrit or as otherwise required by law.
3.3. Alankrit may share Personal Information with its other corporate entities and affiliates to detect and prevent identity theft, fraud and other potentially illegal acts; and correlate related or multiple accounts to prevent abuse of Alankrit’s Services. Those entities and affiliates may not market to User as a result of such sharing unless User explicitly opts-in.
3.4. Alankrit may disclose Personal Information if required to do so by law or in the good faith belief that such disclosure is reasonably necessary to respond to summons, court orders, or other legal processes. Alankrit may disclose User’s Personal Information to law enforcement offices, third party rights owners, or others in the good faith belief that such disclosure is reasonably necessary to enforce Alankrit’s Terms or this Policy, respond to claims that an advertisement, posting or other content violating the rights of a third party, or protect the rights, property or personal safety of Users or the public at large.
3.5. Further, if Alankrit should ever file for bankruptcy or merge with another company or sell its assets, Alankrit may sell or transfer the information User provided to Alankrit on this Website to a third party or share User’s Personal Information to the company with which Alankrit enters into such transaction.
- Security of Information Collected from Users
4.1. Alankrit works continuously to protect the privacy and security of User’s Personal and Financial Information. Alankrit updates and tests its technology regularly to ensure that it maintains commercially reasonable standards in securing User’s privacy. Alankrit maintains physical, electronic, and procedural safeguards to protect the User’s Personal and Financial Information. Alankrit has designed its systems to ensure that passwords and any other access codes are always private and confidential. For User protection, only Users have knowledge about their access codes. In addition, User’s Personal and Financial Information resides on a secure server(s) to which only selected personnel and contractors have access. Alankrit encrypts sensitive information using Secure Socket Layer (SSL) technology to ensure that User’s Personal and Financial Information is safe as it is transmitted to it.
- Links to Other Websites
5.1. The Website links to other websites that may collect User’s Personal Information. Alankrit is not responsible for the privacy practices or the content of those linked websites.
6.1. If User has any questions or concerns regarding privacy at the Website, Alankrit can be contacted at email: info@Alankrit.com